But the performance of brattiness is gone. The tiny dogs (six of them as of this writing), the Barbie-doll hair, the blandly exaggerated, hip-jutting poses are still part of the repertoire. She was at this game before social media even existed the way it does today (no Instagram) and is still at it at age 36. She bypassed the traditional rules of Hollywood stardom by gaining fame for showing up to the party. Her former assistant Kim Kardashian West may have perfected Hilton's formula of turning sex-tape and reality-show notoriety into global self-branding as a way of life, but never forget (she hasn't) that Paris Hilton did it first. The mid-aughts-era misdemeanors, jail time, and on-again, off-again engagements have given way to "optimizing her time"-meaning stacking her schedule with monetizing opportunities. The woman whom South Park once condemned as a "stupid spoiled whore," and whose 2003 breakout reality show, The Simple Life, documenting Hilton and her then–best friend, Nicole Richie, taking on (and often failing spectacularly at) various manual and service jobs, relied on the assumption that she and Richie had nothing useful to contribute to the labor force, is a diligent and productive businesswoman. If you still think about Paris Hilton, you probably don't imagine a dogged work ethic, or any generosity at all, including to strangers. I make everyone feel good, and then I end up feeling good." "So I just said to myself, Paris, go into the character.
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